the art director who stole AI’s job :(

While everyone panicked, I gave AI a job. Turns out it earns its keep.

Here’s the thing about tools: they change. They always have. The ones who get replaced are the ones who pretend they don’t, waiting for normal to come back. It won’t. People, though? People never change. Why we’re irrational, sentimental, and convinced we’re neither. Why a joke lands at noon but dies at 11pm. Why one shade of blue earns your trust, and why a video in your phone makes you cry on the subway. The psychology. The behaviour. The gap between what people say and what they do. That’s the brief. And it’s still mine.