While everyone panicked, I gave AI a job. Turns out it earns its keep. Here's the thing about tools — they change. They always have. The ones who get replaced are the ones who pretend they don't, waiting for things to go back to normal. They won't. If there's something that never changes, it's people. Which is exactly what AI is still trying to understand. Why people are irrational, sentimental, and convinced they're not. Why a joke lands at noon but not at 11pm. Why this shade of blue makes you trust something, and why that post on X made you cry on the subway. The psychology. The behaviour. The gap between what people say and what they do. That's the brief. That's still mine.